Importance of SEO in 2017

January 7, 2017

Importance of SEO in 2017

Search engine optimization is developing at an alarming rate. Over the previous year in 2016, there have been a lot of developments in SEO and the growth will continue even in 2017. SEO is therefore of fundamental importance for businesses which wish to remain competitive in 2017. The following are some important factors for SEO in 2017.

Availability of more productive answers

More often than not we use Google to find answers to different problems that we encounter. Google responds to our queries by displaying the necessary information automatically in search results together with other websites that could be helpful, movie, videos or reviews of even information. In 2017, structured data markup also commonly known as 'schema markup' can assist those who own various websites attain these listings that are enhanced on SERPs (search engine results pages). The markup works in such a way as to assist search engines in comprehending website content enabling them to present information in a manner that will be helpful to users in 2017.

SEO will lead to increased mobile growth in 2017

Over the past few years, mobile accessibility has revolutionized SEO. There has been rapid growth in mobile search, and there are no signs of it slowing down in the future. In 2017, mobile optimization will prove to be mandatory since the majority of the websites are getting most of their traffic from mobile devices. Research has shown that traffic distribution has been shifting to the mobile devices from the desktops.

Growth of cross-channel marketing

Cross-channel refers to using different channels in an integrated way to market one's brand. For instance, if users are using a mobile app to search for products online but they make a decision not to buy, one can send targeted ads to them based on their searches via social media or email. In 2017 cross- channel marketing will continue to be of fundamental importance since consumers today have close connections.

Improvement in voice search in 2017

In the past few years, the tech industry has been working on a project of voice search. In its development process, it has become one of the search options that are fast growing. It is fast, futuristic and hands-free. In 2017, the aim of voice search is to exceed beyond voice recognition and evolve into voice understanding. The importance of voice search in 2017 is that it will enable the marketers to be knowledgeable and consider voice innovation so that their thinking will not focus on text-based queries.

SEO will lead to optimization of user intent in 2017

The importance of using keywords cannot be overlooked. However, using easy words in typing produces simple results. Today, consumers know what they are looking for specifically, and search engines are helping them identify their intent. In 2017, it will be important for different brands to place value on their digital content optimization by intent rather than keywords that are unique. For the marketing strategy adapted to work, it will be important to take some steps. One is to investigate what different users are searching for that makes them look at a business page. The other measure is optimizing the data that one has collected from the research so as one can make changes to boost ratings. The final step is to adjust so as to identify what is working and what is not so as to put up with the current trends.

In 2017, SEO will be critical for many businesses. This is because users are increasingly becoming engaged and connected with the information they search. Marketers will need to stay alerted so as to identify the new changes in the business environment in 2017 so as to serve their clients effectively.

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