Google Adwords - Paid Search Advertising (PPC)

What is PPC/SEM?

Paid Search Advertising/Search Engine Marketing (PPC/SEM) is the process of purchasing ads on Google Adwords in order to gain traffic, also known as paid search or referred to as CPC (cost-per-click), PPC (pay-per-click) marketing. Most search ads are sold at CPC / PPC.

Our qualified Pay Per Click team has advanced training in search techniques, testing & measuring results, and detailed reporting. Transparency: Detailed and fully transparent reporting. We see which keywords are driving value. We use business goals to customize your PPC strategy: We take the time to understand your business goals and objectives first and then customize your PPC strategy according to your business needs. We attract targeted traffic: We are experts at identifying the optimal keywords to attract targeted traffic. We are SEO experts: Our extensive expertise in SEO is an advantage for all our PPC clients. We take a balanced approach by implementing a keyword strategy across all our PPC campaigns. We have a successful track record: We are known for improving results and building long term campaigns.

You can have a PPC Campaign for any of these types of services:

  • Online catalog and mail order marketers
  • Local retail stores and service businesses
  • Niche product marketing
  • Home Businesses
  • Authors, speakers, consultants, publishers
  • B2B marketing
  • Non profits, churches, charities
  • Resellers, repair services, parts suppliers
  • Online communities, membership sites

 

Overview

  • Search Engine Marketing is a combination of natural and paid search engine listings to ensure your website reaches your exact target audience.
  • For Natural Listings in combination with a lot of other factors the important base is that your site is built to Developers and Search Engines Web Standards. (World Wide Web Consortium (W3C) -www.w3.org)
  • Pay Per Click (PPC) simply means paying to get your website listed at a top position for relevant keywords on specific search engines. For each visitor that clicks on your ad you are charged a specific rate depending on the keyword. The benefit of PPC is that you only pay for the result.
  • Benefits of PPC is a low cost, easy to measure solution that delivers a strong ROI by setting exact relevant keywords, language and location and daily budgets.
  • Google Ad Words Professional is a service especially developed for professional agencies who administer multiple customer accounts.
  • Optimizing your Website: once user click on your ad your website needs to provide the right information (e.g.: call to action) to convert the clicks into sales.


Why Use PPC Advertising

  • Results are instant as search engines display your ad immediately.
  • You immediately know if it's working. Fees are transparent. You only pay when someone clicks on your ad and lands on your website.
  • It is easy to set and adjust your daily budget and unlike with other media you can calculate your ROI precisely.


Our Process and Plan

Keyword Strategy:


  1. Determine which keywords will pull in qualified traffic, how many searches these terms/phrases receive, how keywords & copy should be used in combination to attract search traffic.
  2. Determine which keywords and campaigns are most popular and effective within their market segment.
  3. Bidding on Similar brand terms to capture the genre audience.
  4. Perform a thorough keyword analysis to identify under-priced keywords and keyword combinations.
  5. Utilize various keyword matching options; broad, exact, phrase, and negative.
  6. Keyword List: Initial keyword list will be adjusted (+/-) as performance data is accumulated

  7. Creative Strategy:


  8. Tone of ad creative customized with keywords to appeal to the targeted audience demographic.
  9. Combination of Broad terms/Specific creative, and Exact terms/Specific creative.
  10. Deliver ads to a broad audience, and appeal to specific demographic.
  11. Bi-Weekly Ad copy optimization.

  12. Copy:


  13. Two sets of copy for each of the keyword buckets will be utilized initially for this campaign.
  14. Test multiple versions (A/B Splits) of Ad copy per search engine.
  15. Optimize ads on a bi-weekly basis.

Targeting: Nationally targeting/Local targeting.


Bid optimization: By tracking & optimizing keyword level performance metrics, we will be able to execute a high level of campaign efficiency in relation to campaign objectives with respect to integration of your analytics.

Get a Free PPC Quote today.

Search Engine Optimization Company in Edmonton, AB